This is not a white paper. It is not a lite paper. It is a call to arms. It is a statement of purpose. And it is a response to a simple truth: crypto exchanges are fundamentally broken — and fixing this needs a fresh perspective and a return to first principles.
We’ve taken complexity for granted. We’ve allowed centralization to enable functionality.
Enough is enough.
These tradeoffs are no longer acceptable.
We are announcing today that we are going to change this.
Liberty Finance is a Decentralized Exchange.
Crypto trading can and should allow for complex and/or sophisticated trading strategies. But logging in and executing a trade shouldn’t be complex, or done in a way where mistakes are likely to happen.
Onboarding, functionality, and user experience should not be an afterthought on a DEX.
Custody should NOT be centralized — we’ve believed it for a while and the FTX saga has made it clear to everyone.
We are willing to be called reductive for stating the obvious:
Trading = Discipline + Education — Friction.
We are going to solve all three. No matter your skill level, we will make it easy to onboard, learn, trade, and grow.
Liberty Finance is our stake in the ground. We are building the DEX nobody else was willing to. And we are doing it in a way that everybody benefits. We are not doing it to be famous. We are not doing it to get rich quickly.
As teachers first, who have spent our lives chasing that moment of clarity that makes a student light up — we know we are the right people for this job.
We’re done making excuses for second-rate software, half-measures, band-aid solutions, and outright theft.
We are done with the status quo. We are announcing today that we are going to change this, and it’s long overdue.
We are doing what’s right.